.video-placeholder {
  width: 100%;
  max-width: 1100px;
  margin: auto;
}

.hero {
  max-width: 1320px;
  grid-template-columns: minmax(0, 1fr);
  gap: 2rem;
  padding-top: 1.5rem;
  text-align: center;
}

.hero-copy {
  text-align: center;
}

.hero h1,
.hero-lede {
  margin-left: auto;
  margin-right: auto;
}

.hero h1 {
  max-width: 12ch;
}

.hero-action {
  text-align: center;
}

.video-frame {
  position: relative;
  display: grid;
  aspect-ratio: 16 / 9;
  place-items: center;
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--ink);
  box-shadow: var(--shadow);
}

.video-frame::before {
  position: absolute;
  inset: 1rem;
  border: 1px solid rgba(255, 255, 255, .14);
  border-radius: 12px;
  content: "";
}

.video-label {
  position: absolute;
  top: 1.7rem;
  left: 1.7rem;
  color: #c7ccbf;
  font-size: .68rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.video-play {
  display: grid;
  width: 4.5rem;
  height: 4.5rem;
  place-items: center;
  padding-left: .3rem;
  border-radius: 50%;
  background: var(--lime);
  color: var(--ink);
  font-size: 1.45rem;
  box-shadow: 0 12px 35px rgba(0, 0, 0, .3);
}

@media (min-width: 720px) {
  .hero {
    grid-template-columns: minmax(0, 1fr);
    padding-top: 2rem;
    padding-bottom: 6rem;
  }

  .hero-copy {
    text-align: center;
  }
}

/* Escala móvil de la landing: mantiene el video como protagonista sin desperdiciar altura. */
@media (max-width: 719px) {
  .site-nav {
    min-height: 58px;
  }

  .hero {
    gap: 1.15rem;
    padding: 1.35rem 1rem 3rem;
  }

  .hero .eyebrow {
    max-width: 30rem;
    margin: 0 auto .65rem;
    font-size: .65rem;
    line-height: 1.4;
  }

  .hero h1 {
    max-width: 11ch;
    font-size: clamp(2.65rem, 13vw, 4.2rem);
    line-height: .96;
  }

  .video-frame {
    border-radius: 16px;
  }

  .video-frame::before {
    inset: .6rem;
    border-radius: 10px;
  }

  .video-label {
    top: 1rem;
    left: 1rem;
    font-size: .58rem;
  }

  .video-play {
    width: 3.5rem;
    height: 3.5rem;
    font-size: 1.1rem;
  }

  .hero-action .hero-lede {
    margin: .25rem auto 1.15rem;
    font-size: .96rem;
    line-height: 1.5;
  }

  .hero .btn-primary {
    width: 100%;
    min-height: 56px;
  }

  .trust-strip div {
    min-width: 0;
    padding: 1.15rem .55rem;
  }

  .trust-strip strong {
    font-size: 1.12rem;
  }

  .trust-strip span {
    font-size: .65rem;
    line-height: 1.35;
  }

  .why-section {
    gap: 1.7rem;
    padding: 3.4rem 1rem;
  }

  .why-copy h2 {
    font-size: clamp(2.15rem, 10vw, 3.4rem);
  }

  .why-list li {
    padding-top: .9rem;
    padding-bottom: .9rem;
  }

  .site-footer {
    padding: 2.8rem 1rem 1.5rem;
  }

  .site-footer::before {
    right: 1rem;
    left: 1rem;
  }

  .site-footer > .footer-main {
    gap: 2rem;
  }

  .footer-brand p {
    font-size: 1.55rem;
  }

  .footer-links {
    display: grid;
    align-items: start;
    gap: 1.15rem;
  }

  .site-footer > .footer-bottom {
    margin-top: 2rem;
  }
}

@media (max-width: 374px) {
  .hero {
    padding-inline: .75rem;
  }

  .hero h1 {
    font-size: 2.55rem;
  }

  .trust-strip {
    grid-template-columns: 1fr;
  }

  .trust-strip div,
  .trust-strip div:nth-child(2n) {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .trust-strip div:last-child {
    border-bottom: 0;
  }

  .site-footer > .footer-bottom {
    align-items: flex-start;
    flex-direction: column;
  }
}

.trust-strip {
  border-color: #2c302a;
  background: var(--ink);
}

.trust-strip div,
.trust-strip div:nth-child(2n) {
  border-color: #2c302a;
}

.trust-strip strong { color:#f6f7f0 }
.trust-strip span { color:#aeb4a7 }

/* Muro de evidencia: estructura lista para reemplazar placeholders por material real. */
.proof-section {
  max-width: 1320px;
  margin: auto;
  padding: 5.5rem 5vw 0;
}

.proof-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(260px, .55fr);
  gap: 3rem;
  align-items: end;
  margin-bottom: 2rem;
}

.proof-heading h2 {
  max-width: 900px;
  font-size: clamp(2.5rem, 6vw, 5.3rem);
}

.proof-heading > p {
  max-width: 410px;
  padding-bottom: .5rem;
  color: var(--muted);
}

.proof-wall {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(300px, .85fr);
  gap: 1rem;
}

.proof-reels {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
}

.proof-card {
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 18px;
  background: #fafaf6;
}

.proof-media {
  position: relative;
  min-height: 230px;
  overflow: hidden;
  background: #e9eae3;
}

.proof-media-video {
  display: grid;
  min-height: 0;
  aspect-ratio: 9 / 16;
  place-items: center;
  background: var(--ink);
}

.proof-media-reel-two {
  background: #242820;
}

.proof-media-video::before {
  position: absolute;
  inset: 1rem;
  border: 1px solid rgba(255,255,255,.14);
  border-radius: 12px;
  content: "";
}

.proof-media-embedded::before { display:none }

.proof-media-video video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  background: #000;
  object-fit: cover;
}

.proof-status {
  position: absolute;
  top: 1rem;
  left: 1rem;
  z-index: 2;
  padding: .45rem .65rem;
  border-radius: 99px;
  background: rgba(255,255,255,.9);
  color: var(--ink);
  font-size: .62rem;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.proof-play {
  display: grid;
  width: 4.5rem;
  height: 4.5rem;
  place-items: center;
  padding-left: .25rem;
  border-radius: 50%;
  background: var(--lime);
  color: var(--ink);
  font-size: 1.35rem;
}

.proof-upload {
  position: absolute;
  right: 1.4rem;
  bottom: 1.3rem;
  left: 1.4rem;
  color: #aeb4a7;
  font-size: .72rem;
  text-align: center;
}

.proof-copy {
  padding: 1.25rem 1.35rem 1.4rem;
}

.proof-copy span,
.proof-strip span {
  color: #6e782d;
  font-size: .64rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.proof-copy h3 {
  margin-top: .4rem;
  font-size: clamp(1.15rem, 2vw, 1.55rem);
  line-height: 1.12;
}

.proof-reel .proof-copy {
  min-height: 165px;
}

.proof-reel .proof-copy h3 {
  font-size: clamp(1.05rem, 1.6vw, 1.35rem);
}

.proof-case-metrics {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: .75rem;
  margin-top: 1rem;
  padding-top: .8rem;
  border-top: 1px solid var(--line);
}

.proof-case-metrics li {
  color: var(--muted);
  font-size: .69rem;
  font-weight: 700;
  line-height: 1.25;
}

.proof-featured {
  display: grid;
  gap: 1rem;
}

.proof-featured .proof-card {
  display: grid;
  grid-template-rows: minmax(230px,1fr) auto;
}

.proof-featured .proof-copy { min-height:120px }

.proof-media-shot {
  display: grid;
  place-items: center;
  padding: 3.2rem 2rem 1.5rem;
  background: #dfe2d8;
}

.shot-window {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: .55rem;
  width: min(100%, 330px);
  padding: 1.25rem;
  border-radius: 12px;
  background: #fff;
  box-shadow: 0 18px 40px rgba(21,23,19,.12);
}

.shot-window i {
  height: 2.7rem;
  border-radius: 8px;
  background: var(--lime);
}

.shot-window b {
  grid-column: 1/-1;
  height: .55rem;
  border-radius: 9px;
  background: #d7d9d0;
}

.proof-media-organic { background: #eaebdf; }
.organic-grid { display:grid;grid-template-columns:repeat(3,1fr);gap:.45rem;width:min(100%,260px) }
.organic-grid i { aspect-ratio:1;border-radius:8px;background:#c9ccbf }
.organic-grid i:nth-child(2),.organic-grid i:nth-child(5) { background:var(--ink) }

.client-marquee {
  width: 100vw;
  margin-top: 1rem;
  margin-left: calc(50% - 50vw);
  border-top: 1px solid var(--lime-dark);
  border-bottom: 1px solid var(--lime-dark);
  border-radius: 0;
  background: #fafaf6;
  overflow: hidden;
}

.client-marquee > p {
  padding: 1rem max(5vw,1.25rem);
  border-bottom: 1px solid var(--lime-dark);
  color: #6e782d;
  font-size: .65rem;
  font-weight: 800;
  letter-spacing: .09em;
  text-transform: uppercase;
}

.client-marquee-viewport {
  overflow: hidden;
  mask-image: linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
  -webkit-mask-image: linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
}

.client-marquee-track {
  display: flex;
  width: max-content;
  will-change: transform;
  animation: client-logo-scroll 12s linear infinite;
}

.client-logo-group {
  display: flex;
  flex-shrink: 0;
  gap: .75rem;
  padding: 1.15rem .75rem 1.15rem 0;
}

.client-logo {
  display: flex;
  min-width: 190px;
  min-height: 82px;
  align-items: center;
  justify-content: center;
  gap: .7rem;
  padding: 1rem 1.25rem;
  border: 1px solid var(--lime-dark);
  border-radius: 14px;
  background: #fff;
  color: #4f544c;
  filter: grayscale(1);
}

.client-logo b {
  color: var(--ink);
  font-family: var(--display);
  font-size: 1.45rem;
  letter-spacing: -.08em;
}

.client-logo strong {
  font-family: var(--display);
  font-size: .95rem;
  letter-spacing: .08em;
}

@keyframes client-logo-scroll {
  from { transform:translate3d(0,0,0) }
  to { transform:translate3d(-50%,0,0) }
}

@media (max-width: 900px) {
  .proof-heading { grid-template-columns: 1fr;gap:1.25rem }
  .proof-heading > p { max-width: 640px }
  .proof-wall { grid-template-columns: 1fr }
  .proof-featured { grid-template-columns: 1fr 1fr }
  .proof-media-video { min-height: 0 }
}

@media (max-width: 600px) {
  .proof-section { padding: 3.6rem 1rem 0 }
  .proof-heading { margin-bottom: 1.4rem }
  .proof-heading h2 { font-size:clamp(2.25rem,11vw,3.35rem) }
  .proof-featured { grid-template-columns: 1fr }
  .proof-media-video { min-height: 0 }
  .proof-reels { gap:.7rem }
  .proof-reel .proof-copy { min-height:155px;padding:1rem }
  .proof-reel .proof-copy h3 { font-size:1rem }
  .proof-reel .proof-status { top:.65rem;left:.65rem;font-size:.52rem }
  .proof-reel .proof-play { width:3.5rem;height:3.5rem;font-size:1.05rem }
  .proof-media { min-height: 210px }
  .client-marquee > p { display:grid;gap:.2rem;padding-inline:1rem }
  .client-logo { min-width:155px;min-height:70px;padding:.75rem }
  .client-logo b { font-size:1.2rem }
  .client-logo strong { font-size:.78rem }
}

/* Cierre comercial y footer editorial. */
.closing-cta {
  display: flex;
  flex-direction: column;
  gap: 1.6rem;
  align-items: center;
  max-width: 1000px;
  margin: auto;
  padding: 2.5rem 5vw 5rem;
  text-align: center;
}

.closing-cta h2 { max-width:850px;color:var(--muted);font-family:var(--sans);font-size:clamp(1.05rem,2.2vw,1.35rem);font-weight:500;line-height:1.5;letter-spacing:0 }
.closing-cta-button { min-height:64px;padding:1.15rem 2rem;background:var(--lime);color:var(--ink);font-size:1.05rem;white-space:nowrap;box-shadow:0 12px 32px rgba(183,220,49,.3);animation:hero-cta-pulse 2.2s ease-in-out infinite }
.closing-cta-button:hover { background:#c9f03f }
.closing-cta-button span { color:var(--ink);font-size:1.2rem }

.site-footer {
  padding: 4.5rem 5vw 1.7rem;
}

.site-footer::before { display:none }

.site-footer > .footer-main {
  grid-template-columns: minmax(280px,1.45fr) repeat(2,minmax(150px,.55fr));
  gap: 2.5rem;
  align-items: start;
}

.footer-column { display:grid;gap:.45rem;padding-top:.35rem }
.footer-label { margin-bottom:.35rem;color:#777e72;font-size:.63rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase }
.footer-column strong { color:#e7eadf;font-family:var(--display);font-size:1.05rem }
.footer-column small { color:#8c9387 }
.footer-column a { width:max-content;color:#c7ccbf;border-bottom:1px solid #4e554a;font-size:.82rem }
.footer-column a:hover { color:var(--lime);border-color:var(--lime) }
.social-links { display:grid;gap:.4rem }
.social-links span { width:max-content;color:#9ca396;font-size:.82rem;border-bottom:1px dashed #454b42;cursor:default }

.site-footer > .footer-bottom {
  display:grid;
  grid-template-columns:1fr auto 1fr;
  align-items:center;
}

.site-footer > .footer-bottom a { color:#8c9387;text-decoration:underline;text-underline-offset:.25rem }
.site-footer > .footer-bottom span { text-align:right }

@media (max-width: 1000px) {
  .site-footer > .footer-main { grid-template-columns:1.3fr 1fr 1fr }
  .social-links { display:flex;flex-wrap:wrap;gap:1rem }
}

@media (max-width: 700px) {
  .closing-cta { gap:1.3rem;padding:2.3rem 1rem 3.6rem }
  .closing-cta h2 { font-size:1rem }
  .closing-cta-button { width:100% }
  .site-footer { padding:3rem 1rem 1.5rem }
  .site-footer > .footer-main { grid-template-columns:1fr 1fr;gap:2.2rem 1.25rem }
  .site-footer > .footer-main .footer-brand { grid-column:1/-1 }
  .site-footer > .footer-bottom { grid-template-columns:1fr auto;gap:.75rem }
  .site-footer > .footer-bottom span { grid-column:1/-1;text-align:left }
}

@media (max-width: 420px) {
  .site-footer > .footer-main { grid-template-columns:1fr }
  .site-footer > .footer-main .footer-brand,.site-footer > .footer-main .footer-column:last-child { grid-column:auto }
}

.site-footer {
  position: relative;
  display: block;
  padding: 4rem 5vw 2rem;
}

.site-footer::before {
  position: absolute;
  top: 0;
  right: 5vw;
  left: 5vw;
  height: 2px;
  background: var(--lime);
  content: "";
}

.site-footer > .footer-main {
  display: grid;
  gap: 2.5rem;
  max-width: 1180px;
  margin: auto;
}

.footer-brand {
  display: grid;
  gap: 1.4rem;
}

.footer-brand .brand {
  width: max-content;
  font-family: var(--display);
  font-size: 1.25rem;
}

.footer-brand p {
  max-width: 530px;
  color: #c7ccbf;
  font-family: var(--display);
  font-size: clamp(1.4rem, 3vw, 2.3rem);
  line-height: 1.15;
  letter-spacing: -.035em;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  align-items: end;
  gap: 1rem 2rem;
}

.footer-links a {
  text-decoration: underline;
  text-decoration-color: #596052;
  text-underline-offset: .3rem;
}

.footer-links a:hover {
  color: var(--lime);
  text-decoration-color: var(--lime);
}

.footer-contact {
  display: grid;
  gap: .25rem;
}

.footer-contact span {
  color: #747b70;
  font-size: .65rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.site-footer > .footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  max-width: 1180px;
  margin: 3rem auto 0;
  padding-top: 1.25rem;
  border-top: 1px solid #292d27;
  color: #747b70;
  font-size: .72rem;
}

@media (min-width: 720px) {
  .site-footer > .footer-main {
    grid-template-columns: 1fr auto auto;
    align-items: start;
  }

  .footer-links {
    justify-content: flex-end;
  }
}

/* Ritmo vertical compacto y consistente */
.site-nav {
  padding-top: 1rem;
  padding-bottom: 1rem;
}

.hero {
  gap: 1.5rem;
  padding-bottom: 4rem;
}

.hero-action .hero-lede {
  margin-top: .5rem;
  margin-bottom: 1.4rem;
}

.why-section {
  gap: 2rem;
  padding-top: 4.5rem;
  padding-bottom: 4.5rem;
}

.site-footer {
  padding-top: 3.25rem;
}

.site-footer > .footer-bottom {
  margin-top: 2.25rem;
}

@media (min-width: 720px) {
  .hero {
    gap: 1.75rem;
    padding-bottom: 5rem;
  }

  .why-section {
    gap: 3.5rem;
    padding-top: 5.5rem;
    padding-bottom: 5.5rem;
  }
}